Channel Five's bid to boost ratings for its £4.7m show, Back to Reality, appears to have failed with both the number of evening and daytime viewers trailing other channels.
Channel Five bosses had doubled the number of Back to Reality shows a day in a bid to generate interest in the primetime show.
But its expansion into daytime has left it with just 100,000 viewers in the morning.
The first 9.30am edition of the reality series, featuring reality show "stars" including Big Brother's Jade Goody and Wife Swap's Lizzie Bardsley, had only 100,000 viewers. This was half the number who were watching 4 Learning.
The new 2.30pm show fared better, with 300,000 viewers and a 5% share, but still trailed in behind the four other terrestrial channels.
Both shows were down on Five's performance in the same slots last Monday, when children's show Don't Blame the Koalas had 200,000 viewers at 9.30am and 70s police show repeat The Streets of San Francisco was watched by 700,000 people at 2.30pm.
Neither daytime editions of Back to Reality appear to have helped the main 8pm show, in which Lizzie Bardsley became the third person to leave the house after Nick Bateman was evicted and Uri Geller walked out.
It had 700,000 viewers, or a 3% share, against the heavyweight competition of EastEnders, which had 13.2 million.
Down 100,000 on last Monday, Back to Reality was also beaten by Channel 4's Salvage Squad. Monday night's edition of the documentary series, in which Madness frontman Suggs rebuilt a three-wheeled "mechanical horse", had 1.9 million viewers.